joe-gomez:

Hours after Kodak announced it was seeking bankruptcy protection, the Rochester-based imaging company was quick to reaffirm that its film division will survive the company’s restructuring as long as it remains profitable.

“Film (still and cinema) remains a profitable business for Kodak, and we have the broadest and most respected portfolio of films in both segments,” Audrey Jonckheer, Kodak’s worldwide director of marketing and public relations, tells BJP.

“We have taken steps to sustain the business as it has declined, and we know that there are hundreds of passionate fans of film for the artistic and quality reasons they cite.”


[via British Journal of Photography]